5. SWOT analysis (2018)

Strengths

Club spirit

Coaching

Founder member National League

National League status for men

Higgins Group support

Excellent Mini section

Own clubhouse and co-located pitches

High Reputation

Strong Junior section

Dedicated volunteers

Incorporation

Weaknesses

Location

Transport links

Lack of National league status for ladies

Mobility of returning players

Management time

Co-ordination/decision making

Dearth of mid 20s ladies

Opportunities

Increased popularity following Olympic gold

Back to Hockey

Masters hockey

Good players returning

Resurgent indoor strength

EH Clubmark imminent

Links to universities/schools

Links to City or local firms' teams

Harlow/other failing clubs

Threats

Declining membership if relegation

National centre nearby

More accessible local clubs

Relegation/lack of promotion

Increased regulation

Polarisation of talent in biggest and wealthiest clubs

Running costs

Cost of regenerating facilities